Lifestyle & Dairy news

A recent study published by the American Academy of Pediatrics has added to the pressure currently being applied to the sports beverage sector, especially products containing high levels of sugar, caffeine and sodium. The report concluded that there is an increasing confusion between the terms ‘sports’ and ‘energy’ to describe what benefits products can have and that for children and adolescents, they appear to have little or no role. It has generated negative publicity for the sports beverage sector, mainly in consumer media. Per saperne di più

Suzane Leser, Vice-chair of the European Specialist Sports Nutrition Alliance (ESSNA) and Nutrition Manager for Lifestyle Ingredients at Volac, whey protein ingredients specialist, outlined at the recent Bridge2Food Sports & Performance Nutrition Conference the current status of impending new EU legislative developments affecting the sports nutrition sector. Per saperne di più

Volac, Europe’s largest whey protein manufacturer for lifestyle applications, will be sponsoring the second international Sports & Performance Nutrition Conference in Amsterdam on 26th and 27th May 2011. Per saperne di più

Volac, leader in high performance dairy nutrition, will showcase the potential of its whey protein isolate to the active nutrition sector at this year’s Vitafoods at the Palexpo in Geneva on 10-12 May. Per saperne di più

After publication of the White Paper on Sport in 2007, the European Commission has published its future actions in the field of sport. Volac welcome this Communication following its long standing relationship with INFORMED-SPORT and its contaminants testing program. Per saperne di più

Volac is set to maintain its position as the largest supplier of whey protein to the lifestyle sector in Europe, following a £2.5 million upgrade and expansion of its factory in Felinfach, Wales. This move, combined with the £10 million joint investment being made with Milk Link at its Taw Valley Creamery in Devon (announced in December 2010), will increase production capacity of whey protein isolate by 100% responding to increasing sector demand for premium fat-free protein. Per saperne di più

Volac has welcomed the latest International Olympic Committee’s (IOC) Consensus Statement on Sports Nutrition which recommends that athletes consume high quality proteins, soon after exercise and at optimal amounts throughout the day, as a way of maximising the long-term gain and repair of muscle. Per saperne di più

In the podcast on FoodBev.com, Mark Neville, Head of Lifestyle Ingredients, talks to Claire Phoenix at Health Ingredients Europe 2010 about Volactive Hydrapro. Per saperne di più

At HIE Madrid in November, Volac met up with Ben Bouckley from NutraIngredients.com. As well as highlighting the findings from Volac’s recent consumer research report for muscle recovery beverage opportunities, Mark Neville, Head of Lifestyle Ingredients, explained how the addition of protein can offer real consumer choice within the sports drinks category. Per saperne di più

Manufacturers of sports nutrition products for those involved in serious training have long recognised the benefit of using whey protein for exercise recovery. However, research commissioned in July 2010 by Volac, among consumers engaged in moderate exercise, suggests there is now an opportunity for sports nutrition manufacturers to take exercise recovery more mainstream. Per saperne di più